Link to the site: https://kosajewels.com/

Kosa Jewels is a popular American jewelry brand that creates unique, luxurious pieces for its customers. However, like many other brands in the competitive environment, they faced the problem of low conversion and low average check in their online store. It was then that Kosa Jewels turned to us for help in improving these indicators.

Challenges

Kosa Jewels had a convenient online store, but observed that the proportion of visitors who complete a purchase is low. In addition, the average check of customers was less than they expected, because many buyers stopped buying a single product instead of a kit or additional accessories.

Our Approach

1. Conversion optimization

The first step was a detailed analysis of the user's current path on the site. We examined how customers interact with the site where they stop or leave. This allowed us to understand what barriers stand between users and their decision to complete the purchase.

After that, we developed an improvement plan:

• Product page optimization. We simplified the product page design and added clear, noticeable calls-to-action (CTAs). Customers now had faster access to basic actions: selecting a product, viewing shipping options, and completing a purchase.

• Improvements to the mobile version of the site. The majority of Kosa Jewels traffic comes from mobile devices, so we paid special attention to the mobile adaptation of the site. This made it possible to reduce the percentage of customers who leave the site due to inconvenient navigation on smartphones.

‍

‍

2. Increase in the average check

To increase the average check, we applied proven techniques of cross-selling (upsell) and recommendations:

• Offer of kits. We added a feature that recommends buyers to buy jewelry in sets, which not only improved the shopping experience, but also increased the number of units of goods in orders.

• Additional accessories. When a customer added an item to the cart, we automatically offered additional accessories and similar products suitable for the selected decoration.

Results

A few weeks after implementing these changes, Kosa Jewels saw a notable improvement in its key performance:

• Conversion growth: Improvements to the design and mobile version increased the percentage of users completing purchases.

• Increase in average check: Through cross-selling and referrals, customers began to buy jewelry sets more often, which significantly increased the average check.

Conclusion

Collaboration with Kosa Jewels has demonstrated how important it is to use personalized approaches to optimizing online stores. Each business is unique, and the right solutions help to significantly increase the efficiency of the store and increase profits.

If you also want to increase the performance of your online store and succeed in the market, contact us. We are ready to help your business become better!

‍