In modern e-commerce, the simple placement of goods is not enough to ensure stable growth. For fashion brands that want to grow their business, scale sales and build an independent customer base, it's important to have full control over the platform, marketing and analytics. In this case, we will show how switching from Etsy to Shopify under the leadership of Ecom-X Group allowed our client to increase gross profit by 58%, net profit by 87%, and reduce the cost of customer engagement by 38%.

Raw data: women's clothing brand with sales experience on Etsy

We were contacted by a Ukrainian brand of women's clothing, which has been working on the Etsy platform for more than 5 years. Their range included dresses, tops and accessories aimed at buyers from the United States, Canada and EU countries. Despite the relative stability, the brand faced a number of problems:

• Average check: $52
• Monthly circulation: approximately $19,000
• Gross profit before advertising: about 28%
• Main markets: USA (70%), Canada (15%), EU (15%)
• Total sales in 5 years: more than 8,500

The main challenges faced by the client on Etsy

Etsy remained an effective startup platform, but its limitations hindered the development of the brand:

1. High commissions: 6.5% from Etsy and 2.9% for payment transactions — resulting in 9.4% of each transaction.
2. Increase in the cost of advertising: the cost of attracting one client (CAC) reached $29.
3. Algorithm instability: Etsy is constantly changing the rules that affect product coverage and positioning.
4. Lack of control over the client base: buyers remained on the Etsy system, which made it impossible to build long-term loyalty.

Because of these factors, brand owners lost predictability in revenue planning, could not scale advertising, and had limited opportunities to develop a loyal audience.

Solutions from Ecom-X Group: Switching to Shopify

1. Create a new Shopify store

We created a full-fledged online store based on the Shopify platform using a premium theme The Prestigewhich is ideal for fashion brands. During development, we focused on:

• responsive design for mobile devices (as more than 65% of traffic came from mobile)
• optimizing the speed of loading pages,
• visual content (high-quality photos and videos that sell),
• clear navigation, which simplifies the search for goods.

2. SEO-migration of products and reviews

Switching to Shopify required not only technical work, but also maintaining already achieved SEO positions and social proof:

• It has been moved beyond 850 productstogether with SEO data, options, photos, descriptions and SKU numbers.
• Imported 1300+ reviewsbuyers from Etsy — this allowed them to immediately have a social proof section on the new site.
• Created a new Category structurebased on product popularity analytics.

We've made it easy to move without losing search engine positions and have prepared the site for indexing with Shopify SEO practices in mind.

3. Marketing Ecosystem and Scaling

Immediately after launch, we implemented a full marketing stack:

• Email and SMS marketing via Klaviyo: created automatic funnels for abandoned baskets, re-sales, cross-sell and reactivation scenarios.
• Advertising campaigns in Meta Ads and Google Shopping: Targeting to the main audience is launched, dynamic ads are configured.
• Implemented apseils, cross sales and bandels, which contributed to an increase in the average check by 20%.
• Developed a customer retention strategy that allowed to increase the share of repeat purchases.

Results 6 months after transition

Here's a comparison of key metrics before and after switching to Shopify:

This is not just growth, but a radical transformation of the business — the brand has ceased to depend on a third-party platform and has got all the tools to scale in its hands.

Why Ecom-X Group?

We specialize in fully supporting brands when migrating from Etsy, WordPress, Wix and other platforms to Shopify. In this case, we:

• implemented SEO-safe migrationproducts, collections and reviews,
• developed a design focused on visual content and high CR,
• built a marketing infrastructure that brings Recurring sales and lowering CAC,
• helped the client get full controlover brand, analytics and customer base.

Platforms like Etsy are easy to start with, but limit growth. Switching to Shopify, when implemented with all business processes in mind, opens up new opportunities:

• control over design, marketing and sales,
• Reduction of advertising costs and commissions,
• increase in profitability and average check,
• formation of own client base.

This case is another proof that the right strategy and technical implementation can change the trajectory of a brand in a matter of months.

Do you want to scale your fashion brand?

The Ecom-X Group team will help you transition from Etsy to Shopify, create a conversion online store, set up advertising and marketing that works for you. Sign up for a free consultation:

Contact us,leave an application through the form on the website at the link: https://www.ecomx.group/contact

‍